Monday, January 15, 2007

Publicity: The Abraham Lincoln Hotel on the Food Network

If you were watching the Food Network's show "Unwrapped" tonight you might have glimpsed the hotel in a panoramic shot of 5th Street. The show, according to the network's web page, "uncovers behind-the-scenes details on classic American food, from peanut butter and chocolate syrup to French fries and bubblegum".
Tonight's episode featured the 5th avenue candy bar. The hotel, of course, is located at Fifth Street and Washington Street.

Wikipedia has this to say about the candy:

The 5th Avenue candy bar is a crunchy peanut butter bar coated with milk chocolate, and is made by Hershey's. It was introduced in 1936 by William H. Luden, founder of Luden's cough drops, and was named after 5th Avenue in Reading, PA. Luden's company changed hands a number of times and was most recently purchased by Hershey's Corporation in 1986.

It is very similar to a Butterfinger candy bar, which was created first. One difference between these two candy bars is that, until the Hershey takeover, 5th Avenue candy bars had three or four small almonds or almond pieces along the top center length of the bar, under the chocolate coating.

Personally, i can't stand the better known Butterfinger because of it's inferior taste and it's fake wax chocolate. Here is a head to head comparison.

One pet peeve of mine regards the name. The Abraham Lincoln Hotel as well as the former Luden's factory are/were located on 5th STREET. A point that has confused many of travelers to the Reading area is the fact that West Reading's roads are AVENUEs while the appellation of the roads in Reading proper (on the eastern shore of the Schuylkill River) is STREET. I suppose '5th Street' just wouldn't have sounded as nice of a name for a candy bar but as the above linked reviewer points out Butterfinger is a much better name even if the taste is inferior.

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